As the deposits market is forecast to grow at a decreasing rate, Datamonitor believes that competition for deposits will increase. The level of competition will be further elevated as a result of the introduction of Basel III and the phased withdrawal of the government wholesale funding guarantee scheme's effects.
As a result of Basel III high-interest online only savings accounts could become too expensive for banks. This means that Australian authorized deposit-taking institutions (ADIs) will be inclined to change their pricing strategies in order to achieve a shift in demand away from online as well as other deposits on call accounts.
The two key sub-sectors that are expected to dominate growth within the deposits market are deposits from households and deposits from financial corporations. Deposits from households are expected to claim 35.0% of the net increase in total deposits between 2012 and 2015, while deposits from financial corporations will claim 19.3%.
Your key questions answered
- How is the Australian deposits market structured? What role do banks and mutuals play?
- Who are the key players in Australia and their market share?
- Which deposits segments are forecast to grow the fastest in the Australian market?
- Looking forward, how will the regulatory environment affect the Australian household deposits market?
- What product developments and changes will shape the deposits market in the near future?
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